Inhalt des Dokuments
Internationalisation of Logistics Systems: How Chinese and German Companies Enter Foreign Markets
- © Springer
Over the past decades the world economy has reached
an unprecedented level of global integration. As markets are being
liberalised and trade barriers continuously being removed, companies
are in an ongoing process of internationalisation.
For the internationalisation of business activities, Global Logistics Systems play a significant role. The motivation of this survey is to review companies’ internationalisation procedures from a logistics perspective. What are the challenges of setting up international logistics networks? What are the problems logistics managers must face when entering specific markets? How do managers cope with these challenges to ensure that internationalisation projects will be successful? The research has been undertaken in China and Germany, surveying each country’s companies when going global.
Straube, Frank; Ma, Shihua; Bohn, Michael (2007): Internationalisation of Logistics Systems: How Chinese and German Companies Enter Foreign Markets, Springer: Berlin Heidelberg New York, ISBN: 978-3-540-76982-8.
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